With over a dozen years of experience working with tag management solutions, I’ve seen all sorts of implementations. This isn’t considering details like variable assignments, but things like how rules are built out, how logic is assigned, timing of events, and the general structure of the EDDL. Each implementation I’ve worked on in some form… Continue reading Multi-Site Tag Management
There is a lot of criticism over GA4 and I understand people’s frustrations, the roll out was absolutely ridiculous. An underdeveloped product, but still powerful. One feature I’ve been making use of recently are the “create event” and “modify event” features. It’s become useful working with organizations that are short on engineering resources. With a… Continue reading Take Advantage of Create and Modify Events in GA4
Recently I was reviewing some issues with missing order data after a deployment. We were receiving orders in our operational platform, but we weren’t seeing the corresponding data in our analytics platform. In order to stay in compliance, we don’t collect any PII in our analytics platforms, and only collect PII in the operational platform.… Continue reading What’s going on with your cart abandonment
There comes a time for every analyst, business intelligence engineer, or data engineer where your successes lead to more and more formal and ad hoc requests. It might not even be requests for work but simply your time to discuss ideas, challenges, and projects. The most important aspect of your work will now become managing… Continue reading Managing Time and Resources as BI and Analytics Experts
One often overlooked part of managing and maintaining your analytics and marketing tech integrations is a properly organized tag inventory. Depending on the structure or complexity of your tracking plan/measurement plan, you might be able to incorporate something like this into the document. However in my experience, the product or consumer analytics requirements are part… Continue reading Remember to Create a Marketing Tag Inventory
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